http://studiobaxter.squarespace.com/work daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513248626535-053IMX55QV6LHBEEXPK8/Jake+Williams+Folio_sep.jpg Work Creating the car wrap for Footy Homeloans was a great learning project, Skills that I learnt was how to accurately Photoshop the colours of the car as well as making it have a matte finish. As well as the mock up it was great to learn how to get this job print ready and into a finished product. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513248402723-78OLOPVT34AMU96E2M3T/Footy%2Bhome%2BLoans%2B-%2BMelbourne%2BStorm-min.jpg Work The goal with this landing page was to create a website that fans of the Melbourne Storm could instantly feel trusted and can contact there closest mortgage broker to help finalise the deal. We created two versions for the landing page one which was very copy heavy and simplified version, after testing the two the simplified version got more traction.   https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1538392821376-V9171TL1EKEYYA97YRZS/Screen+Shot+2018-10-01+at+9.17.08+pm.png Work Landchecker’s mapping software for property profesionals https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608128244299-EVW6BLE3W8MTKED60WPM/plus.png Work - The Problem How do we continue to offer eligible customers frictionless sign-ups? and the big unknown of banks. For Zalando Plus which works off a subscription model that offered customers a free trial, this was a big problem and one that could cost Zalando Plus 1000's of sign-ups if not solved. At the time there were 2 major ways that users could sign up and pay for the program and they included #1 SEPA Payment which the money would be taken out of the users account and #2 Credit Card transaction which makes up 30% of signups, roughly 600 sign ups a week. Credit cards were the payment method that was affected the most by the new PSD2 regulations, we needed to look at a way to make this work rather than trying to create a whole new subscription model. Our second problem was that there was no one way that banks had advised on how to tackle this as they had different ideas and approaches. Old German Banks like Deutsche Bank and CommsBank had not thought of digital solutions yet unlike their more nimble competitors like N26. This would later become a big unknown that we had to design for. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608131469016-J7ZR6BRWL5X8Z2P1R0NB/5f885ac574be3daa7b946fcb_IMG_20190918_132324.jpg Work - Mapping out the journey We needed to look at the journey that the usual Zalando Plus customer would go through when signing up for the free trial. It generally starts with a user opting in for the program at checkout so that they receive the free express delivery. From this point users will get taken through the payment funnel that gives them two payment methods, out of these SEPA is chosen and the user will now be signed up free of charge for the next month. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608133161484-0O2C6UGVO44TV3BCBWJW/campaign-creators-OGOWDVLbMS2c-unsplash-min.jpg Work - PSD2 Payment implementations for a loyalty program. A process on how Zalando Plus upgraded its payment process to fit the new European payment regulations. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608135478479-ILTZ32O328WA2WZ3HEUO/5f8ef421525a12a362886222_Screen%2BShot%2B2020-10-20%2Bat%2B4.28.34%2Bpm.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608134913206-RARTZ16ZPCTHM28J6UAO/Group+87.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/7ef31655-1f60-4610-a968-d75f671f83b9/1620392696744+%281%29.jpeg Work - How to build Early Access within a multinational loyalty program. Adding a new benefit to an E-commerce loyalty program has it’s challenges, here is my process to how I created “Early Access” for Zalando’s program, Zalando Plus. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/8a90aeda-782f-4f8c-b7b3-73d436ba64ed/MEMBER_Journey-Map.png Work - Make it stand out Early Access User journey mapping https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/e6d26c82-cde6-4d4e-bb21-9d3794842294/Frame+100.png Work - How did we solve this? The solution that was decided on was, “Zalando Plus Early Access”. Giving Plus members first access to weekly drops of hyped items that have a limited number of items. During a one-week build-up stage before the drop, members could set a reminder for when the product would release, ensuring they would not miss out and get the first opportunity to purchase the item. Each release would have its own dedicated landing page. On this page, brands could fill it with different visual elements like carousels, videos, and editorial elements to help build the story of what makes these releases so special and give an opportunity to inspire. On the product page is where we do most of the education on the benefit, we do this by providing a benefit banner that eligible customers can sign up for Plus so that they can access the item/s. For members, this banner turned into a section that would highlight the benefit as well as let members know how long they have to purchase the release. When building this feature there were multiple complexities that we needed to manage, this included designing multiple solution states for Eligible customers and Members but also depending on where in the release timeline the product was e.g build-up stage, available now or open to the public. Now times that with native and web-based solutions and we had a lot of screens to manage. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/3fb3bb86-8118-414a-ae2c-0b6f66b10b95/il-01.png Work - The Problem Despite overall Plus satisfaction rates over 70%, only 30% of users feel rewarded, 23% feel special and only 55% feel that with Plus they have advantages other customers don’t get. Plus members are some of the best customers at Zalando, they buy larger amounts of items, and most often these items are on the higher price point in comparison to other customers. What we discovered early on in our discovery research was these customers wanted to purchase items that were on the new or limited side. Some of the major problems that we needed to understand better and solve were: • How can we allow Plus members to get advantages that nobody else on Zalando is getting that go beyond delivery benefits. • With Plus being an inclusive membership that allows anybody to sign up, how do we ensure that regular customers understand and access the new benefit if they want. • Ensuring that this benefit can reward multiple audience groups from different genders, demographics, and locations. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/4fab66bf-221e-456a-b3b7-6419b3b5d7be/Frame+14793.png Work - The Problem We encounter a concerning situation with the TV Guide feature, which was once performing well but has been experiencing a steady decline week after week, plummeting to around 8% engagement. As we approach the upcoming football season, it becomes evident that immediate action is required to rectify this decline and revamp the TV Guide. The primary aim is to enhance user engagement and boost revenue generation for the platform. However, this problem is further complicated by three major goals that demand resolution: Develop a comprehensive TV Guide that enables users to identify the streaming service broadcasting the match, granting fans seamless access to the stream. Elevate the click-through rate of the TV Guide to surpass 9%, thereby expanding the streaming partners' audience and bolstering their subscription numbers. Prioritize OneFootball's own streaming option above other alternatives, ensuring it gains prominence and effectively contributes to our revenue growth. Successfully addressing these challenges will lead to the establishment of a sustainable ecosystem, generating revenue within this specific segment of the matchday experience. Our approach to resolving these issues will be crucial in achieving a robust and flourishing platform. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/a2fcc069-2851-43d7-bbdf-0ee2e0be40ae/cristian-tarzi-JTD7bYiLPNY-unsplash.jpg Work - Enhancing Partner and business monetization while streaming live football matches across Europe and South America. Building a solution that has three key groups reliant on the outcome can lead to an interesting outcome, this was the case for this project that had advertising partners, the internal business and most importantly the end user to all keep happy. This is how I approached the project. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/54b8bc8f-ed17-410f-8678-b94ae193e2d6/Screen+Recording+2023-08-03+at+8.43.42+pm+%281%29.gif Work - How did we solve this? In addressing this challenge, our approach involved developing a new component for the TV Guide, adopting a more visually appealing approach that prominently showcases the branding of the Stream partners, as opposed to the previously used greyscale logos. This strategic shift aimed to capture the attention of fans as they scroll through the match page, increasing the likelihood of identifying the Partner providing the stream. Additionally, a specific use case where one match could have two streaming partners necessitated the creation of an iterative version of the component, featuring a carousel that fans could swipe through to view both partners. During the project, a significant design decision revolved around the color of the Call-to-Action (CTA) within the component. While our standard color system prescribed a black CTA, this clashed with the vibrant branding of the stream partners. After careful consideration, we opted to use our secondary colors to ensure visual harmony within the page. Although the black CTA was anticipated to boost the click-through rate, it was imperative to maintain overall visual balance and prevent any adverse impact on other key performance indicators (KPIs) on the page. Notably, the entire project was designed for seamless integration with Google Ad Manager, a decision that provided numerous advantages. With this setup, the sales team gained the capability to update content and services effortlessly from their backend platform, reducing dependence on the product team. This successful experience with Google Ad Manager exceeded expectations, offering an effective solution for white-labeling our services. Through these meticulous design choices and strategic implementations, we aimed to create an optimized TV Guide that enhances user engagement, stream partner visibility, and overall revenue generation, while maintaining a cohesive and visually pleasing user experience. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/50c11e08-6129-4178-bd1b-dc3099f4324f/jeffrey-f-lin-oc8m9Cj8dsc-unsplash.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1472546200152-3DY6KUN0ZY286QLOPW0Z/Poster+PSD+Mockup-min.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1472553784036-G7AQH5G45C3EU9ADK4Q9/FHL_background_Vitara_carwrap_v2.0-min%281%29.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1472560901986-ZNLGFMHFYTBI2DDFRS04/Branding+Identity+MockUp+LV-min.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1472696993578-PPBX0EF5449GKUMAQLIC/flat-email-window.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1472544955018-HIF5VRILLO64PRABTTL5/Hard_DSL_Mockup-min.jpg Work The client likes to brew his beer in his shed then go and have a couple of quite ones in the lane way behind his house. The problem with his lane way is some local dogs like to use it as there open toilet, which has led to the inspiration for the name. Entering in to the craft beer markets, Dog S#!T lane is starting to make a name for itself. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1473386603420-T6WDYD5GSE7M6BDBACNU/logo-01.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513239782250-O23JDRVDDYCY1Q6MGGAV/Cooko-Testimonial-V2-lowres-025.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513250243713-08QBXOZOINERS312S479/Screen+Shot+2017-12-14+at+10.15.36+pm.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513251803967-GOAW1NUENGD1OQR4UWIL/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513252980963-OGCQRI1PTW545NW8EQLX/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513494453013-7RDFHUSP2AF1OQA3S62R/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513254773793-QBFIXS0GG0UKI9XF7CDA/Artboard.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513256299477-2O50N3I1PIZDAP8Y9PSP/fatprick-02.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513320857497-A14NWH00STSQ6UVG075I/assistant.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1513507986132-5BW02BEIEZJMMZJZWQI3/Artboard.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1538474559103-259HRHX7ZAQ3TRJ0WXJ3/Group+4.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1538742989184-E78KEN492VH6A9QKBOT7/dwp1.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1540895982509-H6Z5VJ94NZ8D2NYL1NXX/Artboard.jpg Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608136558735-GLA4DBB5IZRQMOM40QZ0/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1642487345449-EZ6E0IZ7MEBF8N9JJ2X2/Frame+99.png Work https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1691075669352-1A5INH36ALAFV81PJ338/Frame+14792.png Work http://studiobaxter.squarespace.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense http://studiobaxter.squarespace.com/kipp-harbor-times daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times http://studiobaxter.squarespace.com/the-finance-pulse daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse http://studiobaxter.squarespace.com/a-berlin-guide daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide http://studiobaxter.squarespace.com/morale daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale http://studiobaxter.squarespace.com/ethics-review daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review http://studiobaxter.squarespace.com/about daily 0.75 2016-08-30 http://studiobaxter.squarespace.com/contact daily 0.75 2016-09-12 http://studiobaxter.squarespace.com/new-page daily 0.75 2024-04-30 https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1602616630415-WJKWUPWE3FKMT0075I7F/0.jpeg About http://studiobaxter.squarespace.com/tv-guide daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608133161484-0O2C6UGVO44TV3BCBWJW/campaign-creators-OGOWDVLbMS2c-unsplash-min.jpg TV Guide - PSD2 Payment implementations for a loyalty program. A process on how Zalando Plus upgraded its payment process to fit the new European payment regulations. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608134913206-RARTZ16ZPCTHM28J6UAO/Group+87.png TV Guide https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608135478479-ILTZ32O328WA2WZ3HEUO/5f8ef421525a12a362886222_Screen%2BShot%2B2020-10-20%2Bat%2B4.28.34%2Bpm.jpg TV Guide https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608128244299-EVW6BLE3W8MTKED60WPM/plus.png TV Guide - The Problem How do we continue to offer eligible customers frictionless sign-ups? and the big unknown of banks. For Zalando Plus which works off a subscription model that offered customers a free trial, this was a big problem and one that could cost Zalando Plus 1000's of sign-ups if not solved. At the time there were 2 major ways that users could sign up and pay for the program and they included #1 SEPA Payment which the money would be taken out of the users account and #2 Credit Card transaction which makes up 30% of signups, roughly 600 sign ups a week. Credit cards were the payment method that was affected the most by the new PSD2 regulations, we needed to look at a way to make this work rather than trying to create a whole new subscription model. Our second problem was that there was no one way that banks had advised on how to tackle this as they had different ideas and approaches. Old German Banks like Deutsche Bank and CommsBank had not thought of digital solutions yet unlike their more nimble competitors like N26. This would later become a big unknown that we had to design for. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608131469016-J7ZR6BRWL5X8Z2P1R0NB/5f885ac574be3daa7b946fcb_IMG_20190918_132324.jpg TV Guide - Mapping out the journey We needed to look at the journey that the usual Zalando Plus customer would go through when signing up for the free trial. It generally starts with a user opting in for the program at checkout so that they receive the free express delivery. From this point users will get taken through the payment funnel that gives them two payment methods, out of these SEPA is chosen and the user will now be signed up free of charge for the next month. https://images.squarespace-cdn.com/content/v1/57b2eabd725e251cb10ff017/1608136558735-GLA4DBB5IZRQMOM40QZ0/Frame+1.png TV Guide